In enforcing the Marketing Rule, the SEC has focused on transparency and factuality regarding conflicts of interest, third-party ratings, and testimonials.
Recent SEC enforcement actions charging nine firms for non-compliance with the Marketing Rule reaffirms the importance of continued diligence in advertising review. The enforcement actions also provide meaningful takeaways for investment advisors (IAs). This blog will call out some lessons learned from the most recent enforcement actions, but first let’s quickly look at historical context.
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