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About the Association

The world of global asset management marketing and sales is robust. GAMMA provides a forum for networking, education, best practices, idea sharing, and vendor discounts designed to maximize the business development efforts of professionals worldwide. 


GAMMA supports independent, boutique service providers, multi-national corporation marketing and sales professionals, and individual contributors alike.  GAMMA is a not-for-profit, peer to peer association with members representing a wide variety of marketing, sales, and business development functions.

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We support members across the asset management business development & support services spectrum and in the areas of:

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Brand Development, Digital Marketing Support, Public Relations, Team Training and more.

In a Meeting


Third Party Marketing, Intermediary Sales, Key Accounts, Institutional Sales & Placement Agents.



Administrators, Custodians, GIPs Verification, Data Management, Due Diligence, FinTech.



Compliance, Legal, Broker Dealer, Investment Adviser Support, Municipal Adviser Support, Market Education.

A History Of Collaboration

GAMMA began in 1999 with seven member firms, and today brings together a global constituency of marketers, managers, and industry product and service providers. Over time, the Association has played an active and pivotal role in industry advocacy and education on topics ranging from regulations, firm development, and contracting, through marketing and sales best practices.

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Our Mission


We aim to develop an understanding of the importance (and complexity) of establishing a professional investment management marketing distribution and sales effort.


We seek to work with state and federal regulatory agencies on a voluntary basis to support industry best practices.

Information Gathering

We act as a central hub of industry information for fellow Third Party Marketing firms and investment managers.


We are passionate about the power of collaboration, and offer an unparalleled platform for connecting with other industry professionals and learning from one another.

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Sandra Powers Murphy

Donna DiMaria


Ken Rogers

Treasurer; Co-chair Membership

Dan Sondhelm
Marketing Chairman

Frank Minard
Co-chair Membership

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