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A Simple Story… Simply Told

Bob Hausler, Founder & CEO of R.T. Hausler Strategic Marketing leads an in-depth discussion about effective strategies for managing the complex dynamics of sales, marketing, and portfolio management teams.

Some key topics detailed in this video include:

  • Building a go-to-market campaign

  • Managing change

  • Creating a business plan

  • Reengineering the firm story

  • Establishing firm buy-in “Making lemonade out of lemons”

  • Making a bulletproof sales plan

  • Developing thoughtful materials

A Simple Story… Simply Told

A Simple Story… Simply Told

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GAMMA began in 1999 with seven member firms, and today brings together a global constituency of marketers, managers and industry product and service providers to collaborate and engage around the modern market environment.

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